Norfolk Women’s & Girls’ Football League are delighted to release new branding ahead of the 2019-2020 season.
Today the Norfolk Women’s & Girls’ Football League launches a new identity.
The League has been working in conjunction with Norfolk County FA staff since the end of last season to undertake a complete re-brand in an effort to make the league stand out in Norfolk and across the region.
The new branding includes a new league logo designed by Wensum Print, featuring a prominent and modern ‘N’ crest to represent the geographical roots of the league. An updated font gives a clean and professional feel, whilst signifying accessibility and inclusivity; along with a fresh and contemporary colour scheme, that research has associated with the League’s demographic. Finally, the presence of a flag around ‘Norfolk’ within the logo perfectly denotes the NWGFL’s position as the only female league in the County.
The new brand will provide a professional look for female football in Norfolk, taking inspiration from the FA Women’s Superleague which sees the likes of Arsenal, Manchester City and Chelsea compete. The #WeAreNWGFL hashtag aims to bring member clubs closer together, and ensure that the League’s participants feel part of something engaging, current and inspiring.
As part of the re-brand, each club competing in the Norfolk Women’s & Girls’ Football League for the 2019-20 season will receive specifically branded assets which can be used for promotion on social media platforms. In addition, with a media night arranged in partnership with Norfolk FA and Matchday Marketing, the Women’s 11v11 teams will receive tailored digital graphics featuring images of their players, again serving as an inspiration to younger participants.
Alison Moore Chair, of the Norfolk Women’s & Girls’ Football League said:”The women’s World Cup has finally given the female game the recognition it deserves. We as a league felt it was important to continue the valuable work that has already been done and invest in the promotion of the female game in Norfolk to all our clubs currently playing in the league”
Football Development Officer (Women’s & Girls’), Harry Diggens said: “The re-brand of the Norfolk Women’s & Girls’ football League couldn’t have happened at a better time. The lionesses have captured the nation at the Womens FIFA World Cup and have inspired females to get involved within Norfolk Football. I continue to see the female game grow in Norfolk, and I am extremely excited to see the impact this has on Norfolk Football”
Marketing & Communications Manager, Rebecca Burton said: “The female game is only going to get bigger and to be up to date with modern trends is important when it comes to inspiring the next generation. This new look and the host of assets we are working to provide clubs with, will enable female footballers in Norfolk to feel part of the same game as those competing at the very top.
“If we can inspire those at grassroots level, it will hopefully give our young players the aspiration that they too can aim for the FAWSL, or to become a future Lioness.”